[PDF.90bn] Positioning: The Battle for Your Mind (Marketing/Sales/Advertising & Promotion)
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Positioning: The Battle for Your Mind (Marketing/Sales/Advertising & Promotion)
Al Ries, Jack Trout
[PDF.ra93] Positioning: The Battle for Your Mind (Marketing/Sales/Advertising & Promotion)
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| #31590 in eBooks | 2001-01-03 | 2001-01-03 | File type: PDF||2 of 2 people found the following review helpful.| A must-read for marketers and entrepreneurs|By Abi Noda|Positioning is about how to define your product or entity in an optimal way so as to differentiate it from competitors and drive preferential purchase or use. Ries and Trout argue that positioning has become especially critical for marketers as our society has become increasingly overburdened with communication and adverti|From the Back Cover||"One of the most important communication books I've ever read. I highly recommend it!"|Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager |"...Ries and Trout taught me everything
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Make and position an industry leader so that its name ...
You easily download any file type for your gadget.Positioning: The Battle for Your Mind (Marketing/Sales/Advertising & Promotion) | Al Ries, Jack Trout. Which are the reasons I like to read books. Great story by a great author.
