[PDF.72xx] Policy and Marketing Strategies for Digital Media (Routledge Studies in New Media and Cyberculture)
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Policy and Marketing Strategies for Digital Media (Routledge Studies in New Media and Cyberculture)
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[PDF.ti85] Policy and Marketing Strategies for Digital Media (Routledge Studies in New Media and Cyberculture)
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| #2667188 in eBooks | 2014-04-16 | 2014-04-16 | File type: PDF||||"The essays in this book provide valuable insights for both professionals and academics on the impact of changes in digital media on public policy and the marketplace." --David Ackerman, California State University, Northridge, USA |
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North Americ...
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