[PDF.11rb] Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy
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Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy
Giles David Moss
[PDF.rk66] Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy
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| #2930728 in eBooks | 2016-04-19 | 2016-04-19 | File type: PDF|||At last we have a book that not only focuses on brands and branding from a pharmaceutical perspective but that is BOTH HIGHLY READABLE AND HIGHLY INSIGHTFUL. Make no mistake about it, this is not simply a re-hashing of consumer brand theory for a pharmace
Insights and analysis that challenge current thought on consumer branding theory and strategy
Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehen...
You can specify the type of files you want, for your device.Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy | Giles David Moss. I really enjoyed this book and have already told so many people about it!
