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Pesquisa de Marketing: Uma Orientação Aplicada (Portuguese Edition)

Naresh K. Malhotra




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 | #3488156 in eBooks |  2012-01-01 |  2015-10-20 | File type: PDF

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Ilustra a interação entre decisões de pesquisa de marketing e decisões gerenciais de marketing. É um texto abrangente, prático e equilibrado, que descreve o processo de pesquisa de marketing de forma ampla, evidenciando sua aplicação a qualquer área da administração.



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