| #161118 in eBooks | 1999-07-14 | 1999-07-14 | File type: PDF||3 of 3 people found the following review helpful.| Another piece of gold from " the past" with more knowledge than 10+ current "marketing books|By @insurancebillvj|This book is about 17 years old which means the knowledge is in the neighborhood of 20 years old but really it is much older. Why read it? Because this is as or more relevant now, 2016, than it was in 1999. I tend to be a bit biased to some older books and this on|.com |Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailin
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are...
You easily download any file type for your gadget.Permission Marketing: Turning Strangers Into Friends And Friends Into Customers | Seth Godin. Just read it with an open mind because none of us really know.
