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Pay Per Click Search Engine Marketing For Dummies

Peter Kent




[PDF.sl75] Pay Per Click Search Engine Marketing For Dummies

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 | #1268965 in eBooks |  2011-02-23 |  2011-02-23 | File type: PDF

||3 of 3 people found the following review helpful.| Good introduction but out of date|By James Beswick|If you're completely new to PPC and SEM, then you may well find some introductory value to the concepts and underpinnings of web advertising. It's certainly well written from that perspective, including 'Advertising 101' issues such as measuring your ROI. You're certainly not going to become a PPC master from this book alone, t|From the Back Cover||Plan and launch your PPC campaign and keep track of its progress |If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google Ad

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the righ...

    You easily download any file type for your device.Pay Per Click Search Engine Marketing For Dummies   |  Peter Kent. I really enjoyed this book and have already told so many people about it!

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