[PDF.08vh] Pathways to Public Relations: Histories of Practice and Profession (Routledge New Directions in Public Relations & Communication Research)
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Pathways to Public Relations: Histories of Practice and Profession (Routledge New Directions in Public Relations & Communication Research)
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| #1935103 in eBooks | 2014-04-24 | 2014-04-24 | File type: PDF||||Pathways to Public Relations: Histories of Practice and Profession sets its scope broadly to examine what its authors document as the historic presence of public relations. It goes beyond the notion that one model defines the practice or that
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on pra...
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