[PDF.44ox] Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

[PDF.if34] Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

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 | #2603710 in eBooks |  2010-01-15 |  2010-01-15 | File type: PDF

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|| |"…the book contains examples of successful sponsorship programs…this is a useful book…" (Sponsorship News, September 2003) |“… advocates sponsorship and cause-related marketing as a way of associating emotions with a brand an

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy...

You easily download any file type for your device.Passion Branding: Harnessing the Power of Emotion to Build Strong Brands   |  Neill Duffy, Jo Hooper. Just read it with an open mind because none of us really know.

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