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Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences

Rick Barrera




[PDF.tc26] Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences

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 | #1566657 in eBooks |  2009-03-30 |  2009-04-30 | File type: PDF

||About the Author|
|Rick Barrera is the president of Rick Barrera and Associates, a consulting company that designs and executes differentiating marketing strategies. An in-demand professional speaker, he is also the coauthor of Collaborative Selling a

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was b...

You easily download any file type for your device.Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences   |  Rick Barrera. I was recommended this book by a dear friend of mine.

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