[PDF.57kn] On The Origins of Self-Service (Routledge Studies in the History of Marketing)

On The Origins of Self-Service (Routledge Studies in the History of Marketing)

[PDF.bn73] On The Origins of Self-Service (Routledge Studies in the History of Marketing)

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 | #3812559 in eBooks |  2015-07-24 |  2015-07-24 | File type: PDF

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|| ||'Franck Cochoy is one of the most theoretically adept scholars working in marketing and consumer research at the moment. This book is a major contribution to the history of marketing theory and practice. It demands attention.' - Mark Tadajews

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922.

Aimed at modernizing small independent grocery st...

You easily download any file type for your device.On The Origins of Self-Service (Routledge Studies in the History of Marketing)   |  Franck Cochoy. I was recommended this book by a dear friend of mine.

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