| #3033066 in eBooks | 2012-06-25 | 2012-06-25 | File type: PDF|||"Warren Keegan and Hugh Davidson are reknowned all over the world for both their wisdom and their original thinking... I commend [this book] to everyone, young or old, who has an interest in best practice in marketing." - Professor Malcolm McDonald, Cranfield
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used b...
You can specify the type of files you want, for your gadget.Offensive Marketing | Hugh Davidson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
