[PDF.47zs] No Size Fits All: From Mass Marketing to Mass Handselling

No Size Fits All: From Mass Marketing to Mass Handselling

[PDF.ct92] No Size Fits All: From Mass Marketing to Mass Handselling

No Size Fits All:  Tom Hayes, Michael S. Malone epub
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 | #3211766 in eBooks |  2009-10-28 |  2009-11-12 | File type: PDF

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||From Publishers Weekly|Hayes (Jump Point) and Malone (The Virtual Corporation) present a compelling picture of a society irrevocably changed by the Internet age: while we retain our need to connect with one another, we're more likely to base those

Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt?

It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of ...

You easily download any file type for your device.No Size Fits All: From Mass Marketing to Mass Handselling   |  Tom Hayes, Michael S. Malone. A good, fresh read, highly recommended.

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