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Nike Culture (Cultural Icons series)

Robert Goldman, Stephen Papson




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 | #2691758 in eBooks |  1998-12-28 |  2014-06-15 | File type: PDF

|| |`This book is likely to be useful for a range of undergraduate courses, particularly related to sport or the media. It holds the promise of illustrating some key aspects of social and cultural theory in a familiar, even infamous, context: Nike' - Sport,

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the...

You can specify the type of files you want, for your gadget.Nike Culture (Cultural Icons series)   |  Robert Goldman, Stephen Papson.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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