[PDF.82qb] Niche Envy: Marketing Discrimination in the Digital Age (MIT Press)

Niche Envy: Marketing Discrimination in the Digital Age (MIT Press)

[PDF.mh21] Niche Envy: Marketing Discrimination in the Digital Age (MIT Press)

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 | #2090975 in eBooks |  2008-02-15 |  2008-02-15 | File type: PDF

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||0 of 2 people found the following review helpful.| Cover Page|By Sarah|This product was in great shape, but I wasn't sure if it was the actual textbook I needed because it didn't have that design on the front cover like the picture portrays. Otherwise, it got here timely and I was satisfied.|12 of 12 people found the following review helpful.| Insights Into The Privacy-Marketing Axis||From Publishers Weekly|This fascinating and disturbing study considers the societal implications of the new database marketing, with which corporations delve deeply into customers' personal histories and interests using digital surveillance technology. Turow, a

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of rese...

You can specify the type of files you want, for your gadget.Niche Envy: Marketing Discrimination in the Digital Age (MIT Press)   |  Joseph Turow. I really enjoyed this book and have already told so many people about it!

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