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New Service Development: Creating Memorable Experiences

James A. Fitzsimmons, Mona J. Fitzsimmons




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 | #2497000 in eBooks |  1999-11-12 |  2012-07-05 | File type: PDF

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This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience e...

You easily download any file type for your device.New Service Development: Creating Memorable Experiences   |  James A. Fitzsimmons, Mona J. Fitzsimmons. I was recommended this book by a dear friend of mine.

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