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Neuromarketing in der Markenführung am Beispiel bekannter Biermarken (German Edition)

Michaela Riedel




[PDF.on96] Neuromarketing in der Markenführung am Beispiel bekannter Biermarken (German Edition)

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 | #3383667 in eBooks |  2010-09-21 |  2015-12-10 | File type: PDF

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Das Buch greift das aktuell heiß diskutierte Thema "Neuromarketing in der Markenführung" zunächst aus theoretischer und anschließend - am Fallbeispiel der Biermarken Beck’s, Krombacher und Radeberger - aus praktischer Sicht auf. Der theoretische Teil beschreibt die notwendigen Definitionen und fasst die Funktions- und Vorgehensweise von Neuromarketing zusammen. Das Buch geht hierbei sowohl auf die Gehirnforschung als auch auf die Markenwirkung...

You easily download any file type for your device.Neuromarketing in der Markenführung am Beispiel bekannter Biermarken (German Edition)   |  Michaela Riedel. I was recommended this book by a dear friend of mine.

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