From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies togethe...
You can specify the type of files you want, for your gadget.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers | Robert Scoble, Shel Israel. Which are the reasons I like to read books. Great story by a great author.