[PDF.63vq] Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

[PDF.si09] Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

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 | #2577746 in eBooks |  2016-12-05 |  2016-11-14 | File type: PDF

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|| |Editors McIntyre, Melewar, and Dennis present readers with a collection of academic essays and research articles examining the relationship between modern design and issues in the branding and marketing arenas of the retail business model. The editors have org

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to...

You easily download any file type for your device.Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities   |  From Emerald Group Publishing Limited. Which are the reasons I like to read books. Great story by a great author.

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