[PDF.87zw] Motigraphics: The Analysis and Measurement of Human Motivations in Marketing
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Motigraphics: The Analysis and Measurement of Human Motivations in Marketing
Richard Maddock
[PDF.kc58] Motigraphics: The Analysis and Measurement of Human Motivations in Marketing
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| #4448224 in eBooks | 2000-01-30 | 2000-01-30 | File type: PDF||4 of 5 people found the following review helpful.| Motigraphics|By Steve Puckett|Dr. Maddock's book offers insights into human motivation that are easily understood and more importantly, easily adapted - especially in the marketing arena. Complex issues that have perplexed me for 26 years as a marketing professional have now become significantly simpler as a result of reading this book. The basic premise that spiritual survi|About the Author||RICHARD C. MADDOCK is a clinical and marketing psychologist, as well as an adjunct professor at Arkansas State University. He is founder of Motigraphics Research. Dr. Maddock is author of numerous articles in the professional and academic journ
Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do.
Dr. Maddock maintains that academic p...
You easily download any file type for your device.Motigraphics: The Analysis and Measurement of Human Motivations in Marketing | Richard Maddock. Which are the reasons I like to read books. Great story by a great author.
