[PDF.17gm] Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

“Fromm and Vidler offer a wide range of practical takeaways and strategies for marketers in this in-depth analysis of the Millennial parenting mind-set.” --Publishers Weekly

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.

Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and br...

You can specify the type of files you want, for your device.Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents   |  Jeff Fromm, Marissa Vidler. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.