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Metaphorically Selling: How to use the magic of metaphors to sell, persuade & explain anything to anyone

Anne Miller




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 | #320081 in eBooks |  2009-08-19 |  2009-08-19 | File type: PDF

||17 of 17 people found the following review helpful.| A rope when you're trapped in quicksand|By Phil|Thesis: Business people leave a lot of money on the table because they aren't able to communicate the unique value of their services. Strategic usage of appropriate metaphors helps solve this problem by giving the prospect a clear understanding of the value of your services.

Structure: 24 chapters spread over four sec| |"A quick enjoyable read...Miller goes beyond the quick fix of most business books." -- MARKETING TODAY.COM

"An extremely valuable supplement to the personal library of anyone in careers that involve sales, negotiation, presentation..." --

Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, Managers, Consultants, CEOs, even the President of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Join the ranks of five-star metaphor makers and salesp...

You easily download any file type for your device.Metaphorically Selling: How to use the magic of metaphors to sell, persuade & explain anything to anyone   |  Anne Miller. I was recommended this book by a dear friend of mine.

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