[PDF.41jj] Media Strategies for Marketing Places in Crisis

Media Strategies for Marketing Places in Crisis

[PDF.or21] Media Strategies for Marketing Places in Crisis

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 | #2708618 in eBooks |  2012-05-31 |  2012-05-31 | File type: PDF

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||0 of 0 people found the following review helpful.| Great "Guidebook" for travel industry professionals and students|By Karen Hoffman, President,|What the authors Avraham and Ketter have achieved with the publication of "Media Strategies for Marketing Places in Crisi " is a "guidebook" if you will, providing a step- by-step primer for all of us in the travel industry, experienced professionals as well as those just embarking| ||"In the last decade place image has become one of the most talked about concepts amongst politicians, economists and destination management professionals but it still needs greater exploration and analysis. Eli Avraham and Eran Ketter make a major contributio

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is ...

You easily download any file type for your gadget.Media Strategies for Marketing Places in Crisis   |  Eli Avraham, Eran Ketter.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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