[PDF.70nz] McDonald’s Russia: Managing a Crisis: Case Study

McDonald’s Russia: Managing a Crisis: Case Study

[PDF.fx58] McDonald’s Russia: Managing a Crisis: Case Study

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 | #1911065 in eBooks |  2009-08-13 |  2009-08-13 | File type: PDF

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Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examine...

You can specify the type of files you want, for your device.McDonald’s Russia: Managing a Crisis: Case Study   |  David Molch. A good, fresh read, highly recommended.

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