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Mastering Data Mining: The Art and Science of Customer Relationship Management

Michael J. A. Berry, Gordon S. Linoff




[PDF.fn22] Mastering Data Mining: The Art and Science of Customer Relationship Management

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 | #1963249 in eBooks |  2008-04-21 |  2008-04-21 | File type: PDF

||1 of 1 people found the following review helpful.| For Your Short List of Must-Reads|By Eric Siegel|This book provided for me critical, foundational background knowledge as I researched for and wrote my book (on the topic of predictive analytics). This book is an inspiration, and one of a small number of must-reads I heartily urge all creators and thinkers to pack for your next flight!

Eric Siegel, Ph.D.
Founder| |"I give it full marks for both content and value for money..."(Computer Bulletin - Book of the month, March 2001)|From the Back Cover|"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim

"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.

"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit

Mastering Data Mining

In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berr...

You can specify the type of files you want, for your device.Mastering Data Mining: The Art and Science of Customer Relationship Management   |  Michael J. A. Berry, Gordon S. Linoff. I really enjoyed this book and have already told so many people about it!

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