[PDF.39tt] Mass Moralizing: Marketing and Moral Storytelling
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Mass Moralizing: Marketing and Moral Storytelling
Phil Hopkins
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| #3014140 in eBooks | 2015-04-02 | 2015-04-02 | File type: PDF|||The media and marketing tell stories about how we should live and what we should do. In this elegant, accessible, and engaging discussion, Phil Hopkins shows what this means and why it is important. He makes us think again about the media, morality
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to e...
You easily download any file type for your gadget.Mass Moralizing: Marketing and Moral Storytelling | Phil Hopkins. I really enjoyed this book and have already told so many people about it!
