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Marketing Theory: A Student Text
Michael Baker, Michael Saren
[PDF.yw97] Marketing Theory: A Student Text
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| #2691899 in eBooks | 2016-05-16 | 2016-05-28 | File type: PDF|||Michael Baker and Michael Saren have developed their student text on marketing further to include emerging topics, such as sustainability and social media. Other new topics include service marketing. The book covers the contemporary
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Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary un...
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