[PDF.74rs] Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Laurie Young
[PDF.mn18] Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
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| 2010-03-11 | 2010-03-11 | File type: PDF||3 of 3 people found the following review helpful.| Strategic Marketing|By Elijah Chingosho|This is a well written book with a wealth of information on strategic marketing of professional services. The book brings new insights that should be very useful for those who wish to grow their professional services, particularly those who wish to expand into global markets.
The author reinforces the ideas and concepts with so||"...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005) |"...An invaluable read..." (The Marketer (CIM), Feb 06)|From the Back Cover|The professiona
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big ...
You easily download any file type for your device.Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions | Laurie Young. A good, fresh read, highly recommended.
