[PDF.91eo] Marketing the e-Business (Routledge eBusiness)

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies
*Change Management
*Lessons learned from the dot...

You can specify the type of files you want, for your device.Marketing the e-Business (Routledge eBusiness)   |  Charles Dennis.Not only was the story interesting, engaging and relatable, it also teaches lessons.