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Marketing: The Core, 5th edition

William Rudelius, Roger Kerin, Steven Hartley




[PDF.za85] Marketing: The Core, 5th edition

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 | #499059 in eBooks |  2013-01-01 |  2013-01-01 | File type: PDF

||2 of 2 people found the following review helpful.| An informative book and great read!|By dmseifer|This book proved to be a good read! I had to purchase it for a marketing class and thought it might end up being a boring read; however, it kept me engaged throughout the whole semester. It has all of the necessary information about the marketing process and all of the important concepts that individuals need to know.

I|About the Author|Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the Unive

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the profe...

You can specify the type of files you want, for your device.Marketing: The Core, 5th edition   |  William Rudelius, Roger Kerin, Steven Hartley. Just read it with an open mind because none of us really know.

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