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Marketing the Arts: A Fresh Approach
Daragh O-Reilly, Finola Kerrigan
[PDF.qs05] Marketing the Arts: A Fresh Approach
Marketing the Arts: A Daragh O-Reilly, Finola Kerrigan epub Marketing the Arts: A Daragh O-Reilly, Finola Kerrigan pdf download Marketing the Arts: A Daragh O-Reilly, Finola Kerrigan pdf file Marketing the Arts: A Daragh O-Reilly, Finola Kerrigan audiobook Marketing the Arts: A Daragh O-Reilly, Finola Kerrigan book review Marketing the Arts: A Daragh O-Reilly, Finola Kerrigan summary
| #1629786 in eBooks | 2010-04-27 | 2010-04-27 | File type: PDF||||"Using an arts-centered perspective, the book presents an up-to-date discussion of arts marketing by leading scholars in the field." |Laurie A. Meamber, George Mason University, USA | |"We are in the midst of an arts marketing revolution an
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.
Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scho...
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