[PDF.74rs] Marketing the 21st Century Library: The Time Is Now

Marketing the 21st Century Library: The Time Is Now

[PDF.mn18] Marketing the 21st Century Library: The Time Is Now

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 |  2015-05-14 |  2015-05-14 | File type: PDF

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|| ||Whether you are completely new to marketing, in the earliest stage of developing your library's marketing plan, or already an experienced marketing professional, you need this book! Marketing the 21st Century Library is an invaluable resource for anyone worki

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise a...

You easily download any file type for your device.Marketing the 21st Century Library: The Time Is Now   |  Debra Lucas-Alfieri. A good, fresh read, highly recommended.

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