[PDF.wz60] Marketing Research with IBM® SPSS Statistics: A Practical Guide
Marketing Research with IBM® Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck epub Marketing Research with IBM® Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck pdf download Marketing Research with IBM® Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck pdf file Marketing Research with IBM® Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck audiobook Marketing Research with IBM® Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck book review Marketing Research with IBM® Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck summary
| #2625485 in eBooks | 2016-07-15 | 2016-07-15 | File type: PDF||About the Author||Karine Charry is Professor of Marketing at the Catholic University of Louvain-Mons (Belgium). Her research focuses on consumer behaviour – and namely children as consumers – as well as persuasion mechanisms in
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular si...
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