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Marketing Research: Tools and Techniques

Nigel Bradley




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 | #1896235 in eBooks |  2013-03-07 |  2013-03-07 | File type: PDF

||0 of 0 people found the following review helpful.| useful!|By Aina Nadzir|Very good to learn n refer to on tools n techniques for research|About the Author|Sadly, Nigel Bradley passed away as this edition was going to press. Nigel was dedicated to his work in an extraordinary way. Author of Marketing Research and Senior Lecturer in Marketing at Westminster Business School, he cared passionately abo

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound
balance betwe...

You can specify the type of files you want, for your device.Marketing Research: Tools and Techniques   |  Nigel Bradley. Just read it with an open mind because none of us really know.

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