[PDF.31vb] Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

[PDF.lr38] Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep  Gerald Zaltman, Lindsay H. Zaltman epub
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Marketing Metaphoria: What Deep  Gerald Zaltman, Lindsay H. Zaltman book review
Marketing Metaphoria: What Deep  Gerald Zaltman, Lindsay H. Zaltman summary

 | #696354 in eBooks |  2008-05-06 |  2008-05-06 | File type: PDF

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||36 of 37 people found the following review helpful.| Much less than expected|By Felipe Korzenny|I have read Gerald Zaltman's work over the years. Sometimes he has made real important contributions. This time I am afraid to say that he promises something he does not deliver.

His (their) "metaphor" approach is supposed to be the subject of the book. But instead of sharing how to go about uncovering metaphors, the aut| |Customers are harder to pin down than we think and they must be listened to more carefully. For that insight alone, this book should be welcomed. --The Financial Times, May 22, 2008

For marketing managers who are interested in thinking deeply about