| #2920531 in eBooks | 2014-09-24 | 2014-09-24 | File type: PDF||About the Author|Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - a
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environme...
You can specify the type of files you want, for your device.Marketing Management, 3rd edn: A Relationship Approach | Svend Hollensen. A good, fresh read, highly recommended.
