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Marketing IT Products and Services
Jessica Keyes
[PDF.zk74] Marketing IT Products and Services
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| #2603616 in eBooks | 2009-09-14 | 2009-09-14 | File type: PDF||About the Author|New Art Technologies, USA New Art Technologies, Edgewater, New Jersey, USA
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategi...
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