[PDF.19op] Marketing In and For a Sustainable Society: 13 (Review of Marketing Research)

Marketing In and For a Sustainable Society: 13 (Review of Marketing Research)

[PDF.ne12] Marketing In and For a Sustainable Society: 13 (Review of Marketing Research)

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 | #3338011 in eBooks |  2016-07-05 |  2016-07-05 | File type: PDF

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|| |This volume of the series on marketing research covers sustainability and marketing: concurrent pursuit of a smaller environmental footprint and a larger market footprint, marketing's quest for environmental sustainability: persistent challenges and new perspe

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributi...

You easily download any file type for your device.Marketing In and For a Sustainable Society: 13 (Review of Marketing Research)   |  Naresh K. Malhotra. A good, fresh read, highly recommended.

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