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| #3049548 in eBooks | 2010-02-17 | 2010-02-17 | File type: PDF||8 of 8 people found the following review helpful.| Fine introduction and a convenient resource book.|By Customer|There are simply not enough good books that capture the nuances of Marketing Financial Services. We are fortunate that one (if not the only) book in this field is as well written and educational as this. While Financial Services face the same challenges as conventional products, there are difficulties and ch||`For those whose main interest is financial product marketing, MARKETING FINANCIAL SERVICES is excellent. It is aimed particularly at students taking a CIM or CIB course, but deserves a wider audience altogether.' PUBLIC RELATIONS
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Char...
You can specify the type of files you want, for your gadget.Marketing Financial Services (Marketing Series) | Mike Wright, Trevor Watkins. I really enjoyed this book and have already told so many people about it!
