"If you think you know all about marketing, think again. Marketing Excellence 3 provides an authoritative insight into best-practice marketing from some of the world's leading brands and is the go-to reference book for everyone operating
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, ...
You can specify the type of files you want, for your gadget.Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success | Hugh Burkitt. A good, fresh read, highly recommended.
