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Marketing Communications: Offline and Online Integration, Engagement and Analytics

Ze Zook, PR Smith




[PDF.yj53] Marketing Communications: Offline and Online Integration, Engagement and Analytics

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 | #857676 in eBooks |  2016-02-03 |  2016-02-03 | File type: PDF

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Praise for the previous edition:

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students,...

You easily download any file type for your device.Marketing Communications: Offline and Online Integration, Engagement and Analytics   |  Ze Zook, PR Smith. Which are the reasons I like to read books. Great story by a great author.

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