[PDF.46xa] Marketing and Football (Sports Marketing)

Marketing and Football (Sports Marketing)

[PDF.ry70] Marketing and Football (Sports Marketing)

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 | #2225643 in eBooks |  2012-05-23 |  2012-05-23 | File type: PDF

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||About the Author||Michel Desbordes is a Professor at the University of Paris Sud 11, France. He is also associate professor at the ISC school of management (Paris, France). He is a specialist in sport marketing; his research focuses on the management of sport ev

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their pote...

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