| #2146676 in eBooks | 2008-10-30 | 2008-10-30 | File type: PDF|||s of the previous editions: ||'Provides management with a number of tools and techniques to help implement marketing effectively so that customer considerations and satisfaction are put at the top of the management agenda. A very practical manual, full of goo
The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides.
In his witty and direct style, Nigel Piercy takes into account state-of-the-art thinking, including nine new case studies providing inval...
You easily download any file type for your gadget.Market-Led Strategic Change | Nigel Piercy. A good, fresh read, highly recommended.
