[PDF.33sp] Making a Difference Through Marketing: A Quest for Diverse Perspectives

Making a Difference Through Marketing: A Quest for Diverse Perspectives

[PDF.rj65] Making a Difference Through Marketing: A Quest for Diverse Perspectives

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 |  2016-05-04 |  2016-05-04 | File type: PDF

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||From the Back Cover||This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While t...

You easily download any file type for your gadget.Making a Difference Through Marketing: A Quest for Diverse Perspectives   |  From Springer. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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