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Madison & Vine (Advertising Age Books)
Scott Donaton
[PDF.xe48] Madison & Vine (Advertising Age Books)
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| #1942911 in eBooks | 2004-07-21 | 2004-07-21 | File type: PDF||0 of 0 people found the following review helpful.| Excellent Insight in the World of Persuasion|By Hege Hoem|Madison & Vine: why the advertising and entertainment industries must converge to survive is an interesting, informative and highly relevant book. The book contains a detailed history of what product placement has been up till now. Furthermore, discusses emerging trends in society and poses interesting predictions for th||"[It's] a magnitude and urgency of change that isn't evolutionary - it's transformational.... If a new model isn't developed, the old one will simply collapse." Steven J. Heyer, President-COO, Coca-Cola Co. Keynote address, Ad Age Madison & Vine Conference"|
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & VineTM--lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison & Vine r...
You can specify the type of files you want, for your device.Madison & Vine (Advertising Age Books) | Scott Donaton.Not only was the story interesting, engaging and relatable, it also teaches lessons.
