[PDF.19kj] Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
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Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
David R. Bell
[PDF.fm05] Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
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| #231995 in eBooks | 2014-07-15 | 2014-07-15 | File type: PDF||0 of 0 people found the following review helpful.| A must read!!!|By Diana S. Zimmerman|This book is a must read for everyone in business, whether you sell on-line or not. Not only is it chocked full of expert advice and insights, it's so much fun to read. David Bell's writing style is as captivating as it is educational. I wasn't sure what to expect, but came away a total fan--and learned a great deal in the process. As the ov|||“A powerful rejoinder to anyone who predicted the irrelevancy of the three most important factors in retail: location, location and location. It’s a must read for anyone who runs an Internet business.” —BRAD STONE, author of
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.
But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.
Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence o...
You easily download any file type for your device.Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One | David R. Bell. A good, fresh read, highly recommended.
