[PDF.72sd] Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)
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Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)
Simone Weil Davis
[PDF.wp57] Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)
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“A strikingly thoughtful study of a crucible period in American cultural and literary history. Bristling with intelligence, highly engaged, and critically informed, Living Up to the Ads investigates the shifting nature of selfhood as commodit
In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising model or spokesperson—Davis traces the emergence of the pervasive gendering of American consumerism. Materials from advertising firms&m...
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