[PDF.64xm] Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Joseph Jaffe
[PDF.bf74] Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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| #1764104 in eBooks | 2007-05-11 | 2007-05-11 | File type: PDF||2 of 4 people found the following review helpful.| Pontification At Its Most Verbose|By Jay Ehret|The 30 second spot is dead. The 30 second spot is dead! THE 30 SECOND SPOT IS DEAD! Alright, I get it already. At least I did after the first 60 pages or so. Unfortunately this book does not end at 60 pages. Never have so many words been used to say so little.
The first third of this book (plus one chapter online)|From Booklist|Jaffe, marketing consultant and former advertising executive, issues a clarion call to abandon the old rules of marketing and wake up to new opportunites. He cites as a root problem the lack of imagi
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and incre...
You easily download any file type for your device.Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising | Joseph Jaffe. I really enjoyed this book and have already told so many people about it!
