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| #1098087 in eBooks | 2012-06-12 | 2012-06-12 | File type: PDF||6 of 6 people found the following review helpful.| Excellent thoughts|By Kevin Schroeder|While this is a book about advertising, marketing, branding and such, rather than wasting page after page with theory and boring case studies of success, it uses the Tweet as the medium which forces the author to communicate complicated ideas with precision. Talk about eating your own dog food. "An ad should be an appetizer, not a buffet",|About the Author|The beard belongs to advertising legend, Lee Clow--the mastermind behind Apple's advertising, including the famous 1984 Super Bowl commercial, the "Think Different" manifesto, and all
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever--Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrume...
You can specify the type of files you want, for your device.leeclowsbeard | @leeclowsbeard. Which are the reasons I like to read books. Great story by a great author.
