[PDF.18vs] Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

[PDF.nj11] Jobs to Be Done: A Roadmap for Customer-Centered Innovation

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 | #42056 in eBooks |  2016-11-15 |  2016-10-31 | File type: PDF

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||15 of 15 people found the following review helpful.| The Most Practical Framework for Innovation – A Step-by-Step Process To Achieve Customer Focus and Creative Breakthroughs|By Markus Robbins|This book gives a comprehensive process for applying “jobs to be done” in your organization, whatever kind of organization you may be in (B2C, B2B, nonprofit, etc.). The whole book is constructed around a “Roadmap| |

"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword s

Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.

First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. The...

You easily download any file type for your gadget.Jobs to Be Done: A Roadmap for Customer-Centered Innovation   |  Stephen Wunker, Jessica Wattman, David Farber. I really enjoyed this book and have already told so many people about it!

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