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| #1121071 in eBooks | 2015-03-20 | 2015-03-20 | File type: PDF||9 of 9 people found the following review helpful.| The Bible of Marketing Strategy|By K. Covington|If you've never read anything from Jack Trout before, this is the book to start with! Trout on Strategy is the Bible of marketing strategy.
Trout is one of the most important business authors of our generation. While some disagree with his views (especially his view on line extension), he has undeniably helped to shape|From the Back Cover||
If You Don't Have the Right Strategy, You're Toast
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this boo...
You easily download any file type for your device.Jack Trout on Strategy | Jack Trout. Just read it with an open mind because none of us really know.
